Great names

build great brands.

learn more about naming

Our Work:

Naming “Wii”

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Only targeted messages

target your audience.

learn more about messaging

Our Work:

Naming “Ally Bank”

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Want crisp copy?

learn more about copywriting

Now Name It:

Our no-nonsense approach to naming

your new product or service.

get the guide

Hi. We’re Tanj. 

We create little bits of language

– names, taglines, stories and copy –

that have a big impact on your brand.

Check out what we’ve done so far.

What We Do Best

Brand Naming

We make the hottest, most viable names around.

Brand Stories

We reveal the true story behind your brand.

Brand Voice

We craft a unique, consistent tone of voice.

Copywriting

We write sweet copy – you get the good stuff.

We keep good company, like these great brands.

nintendonissanredken
nikenestledisney
walmartpgamerican red cross
samsungmckessonbd

Name Review: How Fit are Fitbit Names?

It’s hard enough coming up with a name for just one product. But when you have a whole portfolio of products that need names, there’s a lot more to think about. How will those names look and sound together? Will they feel like they go together? Will they compete with...

Name Review: Climbing into the “Pillowfort”

The Fresh Prince once wisely noted that “parents just don’t understand.” But it’s not just parents who don’t get it. It sometimes seems like all adults are out of synch with what it means to be a kid. Well, not the adults in charge at Target. In addition to...

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