Great names

build great brands.

learn more about naming

Our Work:

Naming “Wii”

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Only targeted messages

target your audience.

learn more about messaging

Our Work:

Naming “Ally Bank”

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Want crisp copy?

learn more about copywriting

Now Name It:

Our no-nonsense approach to naming

your new product or service.

get the guide

Hi. We’re Tanj. 

We create little bits of language

– names, taglines, stories and copy –

that have a big impact on your brand.

Check out what we’ve done so far.

What We Do Best

Brand Naming

We make the hottest, most viable names around.

Brand Stories

We reveal the true story behind your brand.

Brand Voice

We craft a unique, consistent tone of voice.


We write sweet copy – you get the good stuff.

We keep good company, like these great brands.

walmartpgamerican red cross

Brand Voice Matters

Tone of voice. You’ve probably noticed that it makes a big difference in conversation, whether it’s with a surly teenager, a passive aggressive partner, or snarky coworker. But have you noticed how it can make a difference for a brand? Brands can have a voice, just...

Tech Brand Naming Trends

If there’s one trend that’s sweeping across the tech space right now, it’s simplicity. Real words — or real close to real words — are where it’s at. This is quite refreshing to see after all the coined names we’ve seen in tech over the past decade, from...

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