Great names

build great brands.


learn more about naming

Our Work:

Naming “Wii”

learn more

Only targeted messages

target your audience.


learn more about messaging

Our Work:

Naming “Ally Bank”

learn more

Want crisp copy?

learn more about copywriting

You Name It:

Our no-nonsense approach to naming

your business, product or service.

get the guide

Hi. We’re Tanj. 

We create little bits of language

– names, taglines, stories and copy –

that have a big impact on your brand.

Check out what we’ve done so far.

What We Do Best

Brand Naming

We make the hottest, most viable names around.

Brand Stories

We reveal the true story behind your brand.

Brand Voice

We craft a unique, consistent tone of voice.


We write sweet copy – you get the good stuff.

We keep good company, like these great brands.


walmartpgamerican red cross

When Not to Revive a Legacy Brand Name

Reviving legacy brand names that have fallen out of favor with the public can be a smart marketing move. Especially if driven by nostalgia. Think Mini Cooper. Think Datsun. Think Soul Train (we’ll see if that one happens, Magic Johnson)! But what about when a brand...

Hook Yourself Up

Want regular dispatches on language & branding?
Join our mailing list!



Got a Project?

Get in Touch