Great names

build great brands.

learn more about naming

Our Work:

Naming “Wii”

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Only targeted messages

target your audience.

learn more about messaging

Our Work:

Naming “Ally Bank”

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Want crisp copy?

learn more about copywriting

Now Name It:

Our no-nonsense approach to naming

your new product or service.

get the guide

Hi. We’re Tanj. 

We create little bits of language

– names, taglines, stories and copy –

that have a big impact on your brand.

Check out what we’ve done so far.

What We Do Best

Brand Naming

We make the hottest, most viable names around.

Brand Stories

We reveal the true story behind your brand.

Brand Voice

We craft a unique, consistent tone of voice.


We write sweet copy – you get the good stuff.

We keep good company, like these great brands.

walmartpgamerican red cross

Google’s New Logo Takes Us Back to Kindergarten

When Google unveiled the name Alphabet, I’ll admit that I wasn’t inspired to write anything about it. I didn’t think it was great. I didn’t think it was awful. I was curious to see what they planned to do with this middle-of-the-road name and...

In the News: Tanj Quoted at European Domain Centre

We were invited to share our thoughts for a piece about the ever-expanding top level domain space. Christopher Hofman Laursen’s piece on the European Domain Centre’s blog is packed full of information about top level domains, and tips from many of the best...

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