Great names

build great brands.


learn more about naming

Our Work:

Naming “Wii”

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Only targeted messages

target your audience.


learn more about messaging

Our Work:

Naming “Ally Bank”

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Want crisp copy?

learn more about copywriting

You Name It:

Our no-nonsense approach to naming

your business, product or service.

get the guide

Hi. We’re Tanj. 

We create little bits of language

– names, taglines, stories and copy –

that have a big impact on your brand.

Check out what we’ve done so far.

What We Do Best

Brand Naming

We make the hottest, most viable names around.

Brand Stories

We reveal the true story behind your brand.

Brand Voice

We craft a unique, consistent tone of voice.


We write sweet copy – you get the good stuff.

We keep good company, like these great brands.


walmartpgamerican red cross

Name Review: American Express Serve

The world of prepaid card brands is a bit bland. The obvious messaging points of quick access and ease of use are right where the majority of these brands tend to settle. (Some examples here: Bluebird, RushCard, READYdebit, AccountNow.) American Express made an...

Name Review: Smith & Forge

It’s pretty much a requirement to order a cold alcoholic beverage at a ball game, and according to national tradition, said beverage is usually a beer. But when I went to my first Major League game of the season a couple weeks ago, there was prominent advertising and...

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