Great names

build great brands.

learn more about naming

Our Work:

Naming “Wii”

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Only targeted messages

target your audience.

learn more about messaging

Our Work:

Naming “Ally Bank”

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Want crisp copy?

learn more about copywriting

Now Name It:

Our no-nonsense approach to naming

your new product or service.

get the guide

Hi. We’re Tanj. 

We create little bits of language

– names, taglines, stories and copy –

that have a big impact on your brand.

Check out what we’ve done so far.

What We Do Best

Brand Naming

We make the hottest, most viable names around.

Brand Stories

We reveal the true story behind your brand.

Brand Voice

We craft a unique, consistent tone of voice.


We write sweet copy – you get the good stuff.

We keep good company, like these great brands.

walmartpgamerican red cross

What’s In a (Good) Name?

This is a sister post to our post on what’s in a “bad” brand name. This time, let’s flip things around and explore “good” names, many of which have been swirling around my head recently. If you think about it, there are so many...

In the News: Tanj Quoted On Naming in Crain’s

We were interviewed by Crain’s New York Business for a feature article on the business of brand naming. Senior reporter, Matthew Flamm, asked us to comment on a few examples of successful, and not so successful, brand names. Here’s the original article....

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