Great names

build great brands.

learn more about naming

Our Work:

Naming “Wii”

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Only targeted messages

target your audience.

learn more about messaging

Our Work:

Naming “Ally Bank”

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Want crisp copy?

learn more about copywriting

Now Name It:

Our no-nonsense approach to naming

your new product or service.

get the guide

Hi. We’re Tanj. 

We create little bits of language

– names, taglines, stories and copy –

that have a big impact on your brand.

Check out what we’ve done so far.

What We Do Best

Brand Naming

We make the hottest, most viable names around.

Brand Stories

We reveal the true story behind your brand.

Brand Voice

We craft a unique, consistent tone of voice.


We write sweet copy – you get the good stuff.

We keep good company, like these great brands.

walmartpgamerican red cross

Fun Brand Naming from History

Once upon a time, about a century ago, radium was believed to be a cure for all sorts of ailments, and was used both as an ingredient and as a baseless marketing tool to add instant cachet to a product. Sort of like “platinum” or “pomegranate” today. One such item was...

“Wait… What Are We Naming?”

Focus: Know What You’re Naming Before You Begin Product development is inherently messy. Understanding the scope and scale of a new brand — if you already have a complex portfolio of brand, or if you know you’ll be launching subsequent brands — can be a...

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