Great names

build great brands.

learn more about naming

Our Work:

Naming “Wii”

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Only targeted messages

target your audience.

learn more about messaging

Our Work:

Naming “Ally Bank”

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Want crisp copy?

learn more about copywriting

Now Name It:

Our no-nonsense approach to naming

your new product or service.

get the guide

Hi. We’re Tanj. 

We create little bits of language

– names, taglines, stories and copy –

that have a big impact on your brand.

Check out what we’ve done so far.

What We Do Best

Brand Naming

We make the hottest, most viable names around.

Brand Stories

We reveal the true story behind your brand.

Brand Voice

We craft a unique, consistent tone of voice.


We write sweet copy – you get the good stuff.

We keep good company, like these great brands.

walmartpgamerican red cross

Who Needs A Pure URL Anyway?

A lot of folks are super concerned about getting a pure URL for their new or renamed business. That is, a URL that is purely the business name with no descriptor, no nothin’. Especially the .COM. Don’t get us wrong — we see the appeal of the simplicity —...

Happy Record Store Day!

As a lifelong music lover who grew up scouring record stores for cool music new and old, and whose one souvenir from my honeymoon in Paris was a record of La Bohème, I’m feeling inspired to write a post in honor of Record Store Day. Record stores are the epitome of...

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