While working at Interbrand, Tanj Managing Director, Scott Milano, named this hit game console. Wii became a household name and hurled Nintendo back on top of the video game world.

In partnership with Noise NYC, Tanj named the Panasonic Jungle, a hot new handheld gaming device designed specifically for massively multiplayer online games.

While working at Interbrand, Tanj Managing Director, Scott Milano, named Sony’s new lineup of high-performance TVs. The Bravia brand catapulted Sony back into the competitive flat-screen market.

When Sam Learning, a leading online learning company in the UK, moved its business to the US, it needed to change its name. Tanj created “Penda,” meaning “to choose” in Swahili, as the name of this new, self-directed online education service for US high school students.

Previously named “Multiple Pathways,” Tanj renamed this field of education and program that links high school students with college and career success.

Tanj named this next-generation, gravity-fed supermarket shelving system developed by MeadWestvaco (MWV) – a global leader in packaging solutions.

Tanj created this short, simple tagline designed to support the new Penda Learning name and brand of learning apps.

While partnering with Noise NYC, Tanj developed this fun, edgy tagline for Jungle – a new handheld gaming device by Panasonic.

While working at Interbrand, Tanj Managing Director, Scott Milano, developed this clear, easy-to-understand global tagline to help the Hyundai brand connect with drivers all around the world.

Tanj has worked closely with MWV, a global packaging solutions provider, on various verbal branding projects, including the development of MWV’s brand voice, brand messaging and copy for print and web.

In partnership with Marketing By Design, Tanj wrote various packaging copy for Tasty Bite’s new line of ready-made Indian and Thai entrees sold throughout the US.

While working with DDB, Tanj helped write the verbal and visual guidelines for a new Exxon Mobil global brand campaign.