What’s in a name?

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Your brand name is at the heart of everything you do. It’s how the world identifies your business, product or service. And it remains constant throughout the life of your brand. Therefore, it’s important to get your name right, right from the start.

Brand name development is as strategic as it is creative. It is as technical as it is inspired. Anyone who has named a business or product will agree: creating viable, on-brand ideas that resonate with your audience is a significant, high-stakes challenge, especially when you factor in legal and linguistic hurdles.

A Proven Process
At Tanj, we handle all types of brand name development – company naming, product naming, service naming, initiative naming, event naming, campaign naming and more. We’ve named brands for almost every sector, in all corners of the world.

Although we approach each brand from a fresh perspective, and we always tailor our process to our clients’ needs, our standard naming process is made up of seven key steps.

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Keep Your Options Open
Our process is flexible and customized to your project, budget and timing. We also offer a variety of options, including global trademark screening, linguistic disaster checks and analysis in almost any language, and cultural acceptability evaluations to ensure that you go to market with the strongest brand name possible.