Anyone who has ever started a company or developed a product knows that naming your latest creation is one of the first, and most difficult, challenges you’ll face. So I thought I’d share a naming how-to presentation I’ve given at talks in the past. Although it’s not the full story, the deck offers insight on how to name your next small business, product or service with a big idea.
You Name It
View more presentations from Scott Milano – Tanj Branding.
Care to share?
Great presentation and pointers for novice namers, and discussion of the resources required to do it right. I think with a slide on the wisdom (or lack thereof!) of acronym names you might have an NYTimes Hardcover Business Best Seller in the making…